COLD & FLU REMEDY
What better way to start the new year than with a new client win? Clemenger BBDO Sydney has been appointed to work on the relaunch of the iconic Cold and Flu brand that has been treating Australian families for over 50 years. iNova has recently acquired the Demazin brand from Bayer and sees a lot of upside in bringing the brand, once a category leader, back to its former glory. Read more.