News

Our Caples Success

Several Clemenger Group companies have experienced success at the global Caples Awards. Congratulations to CHE Proximity who ranked #2 most awarded agency in the world, winning one Gold, nine Silver and eight Bronze. This was for work on four clients: RACV – ​The Booster Tag (pictured), Curing Homesickness – Mums Sause, Four Seasons Condoms – Generation Intervention. It also won for its first piece of work for Samsung – Microcodes.

Meanwhile, Colenso BBDO ranked at #5 most awarded agency in the world, also picking up two Gold, three Silver and eight Bronze.

Clemenger BBDO Wellington meanwhile collected 12 awards - 5 Silver and 7 Bronze.

We congratulate each of our agency's on these incredible accolades.

AustraliaNOW, Report 8

​The next edition of AustraliaNOW is here. The findings of this report include:

People are looking forward to get back to what they’ve had to sacrifice over the past couple of months, while the more certain unknown of economic volatility coming ever present with the near return to work and socialising make its presence all the more felt – a rational ‘fight’ to save the economy but with an emotional fear of a second health crisis. 

It also points to those smaller experiences people want to get back too will in all likelihood need some semblance of justification in the coming weeks and months ahead, especially depending on the degree of financial outlay involved. Equally, with the pending freedom, it will not be unconditional and that’s broadly accepted.

​More than half of Australia believe the lockdown has been good for them – it’s a genuine reset moment for some.

Of those Australians who remain employed, half have experienced some form of cut-back, while a third of those in employment are not confident they will keep their job or hours for the remainder of 2020. This signals a cautious return to spending.

For a copy of the report, contact Paul Rees-Jones or Imogen Randell.

Side Hustles

A number of CHE Proximity's employees have creative side ventures, including children's author, Gavin Chimes who created Skat the Mutt. The agency's entreprenerial flair does not end there. Matt Turley moonlights as a lead singer in a band. And, Lynn Clift, aka Planning Director by day, and business whiz by night, created Fanfare Prints - stylish sports prints. 

Our 'New Normal'

​As restrictions ease, we consider what our working future might look like. In his opinion piece, CHE Proximity's head of experience and service design, Alec Barr makes some interesting observations and predictions about what we could expect.

COVID-19: the great leveller

​Having recently returned from maternity leave, OMD's CEO Aimee Buchanan spoke to AdNews and shared some of the challenges of working from home amidst the "massive rollercoaster" of COVID-19. She spoke about the challenges and how she remains mentally strong while getting everything done, for her family, team, and clients. “I’m trying to be up for everyone, but you have those moments where you’re like, ‘I need to regroup,’” she said.